- 01Start with a brief, not a prompt
- 02Anchor the voice with real samples
- 03Work in passes, not one shot
- 04Force specifics
- 05Ban the AI tells
- 06Fact-check anything that sounds confident
- 07Use retrieval, not memory
- 08Write for one person
- 09Always edit on paper, or out loud
- 10Keep a human on the byline
Start with a brief, not a prompt
The single biggest upgrade you can make is to stop typing prompts and start writing briefs. Audience, intent, tone, length, format, constraints, examples of what good looks like. A loose prompt produces loose content - every time.
Anchor the voice with real samples
Paste two or three real pieces of your own writing into the system message. Tell the model to match cadence, sentence length and vocabulary. Voice transfer beats voice description - 'punchy and confident' means nothing without an example.
Work in passes, not one shot
Generate a structure first, then a draft, then an edit pass focused only on cuts, then a polish pass focused only on rhythm. Each pass with a tight, single instruction. One-shot generation is where AI content goes to die.
Force specifics
Ask for numbers, names, dates, examples, counter-examples and one concrete story per section. Generic AI writing is the result of generic AI prompting. Specificity is what separates published from unpublishable.
Ban the AI tells
Add a banned-words list: delve, leverage, navigate, in today's fast-paced world, unlock, harness, tapestry, landscape, realm. Add em-dash overuse, three-item lists in every paragraph, and the 'it's not just X, it's Y' construction. Your readers can smell these from a mile away.
Fact-check anything that sounds confident
LLMs hallucinate most fluently exactly when they should be most cautious. Any stat, quote, name, date or product feature gets verified before it ships. Treat the model as a fast junior writer, not as a source of truth.
Use retrieval, not memory
If the topic depends on your own knowledge - case studies, pricing, internal data - paste it into the context. Don't trust the model to remember and don't trust it to guess. Retrieval-grounded content is dramatically more accurate.
Write for one person
Tell the model exactly who the reader is - role, sector, what they already know, what decision they are trying to make. Content written for 'business owners' is content written for nobody. Content written for 'a 45-year-old independent restaurant owner choosing a new POS' lands.
Always edit on paper, or out loud
Read the final draft aloud or print it. Anything you stumble over, the reader stumbles over. AI content tends to look smoother on screen than it sounds in the room - the read-aloud test catches the difference.
Keep a human on the byline
The point of AI is to remove the friction, not the author. Opinions, taste, choices, judgement calls - those are still yours. The best AI-assisted content reads exactly like a sharp human wrote it - because, at the level that matters, a sharp human did.
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