Field notes on AI-first web design.
Guides, playbooks and opinion from the studio. Practical writing on generative engine optimisation, modern build stacks and shipping websites in days, not months.
Studio / Anniversary20 Years of OPEN / Studio: Celebrating Two Decades of Creativity, Innovation and Evolution
In August 2026 we celebrate 20 years of design, branding and digital innovation. From OPEN Advertising to OPEN / Studio - and 20% off all services this month.
·5 min read
Comparison / StacksAI Website vs WordPress + Elementor: Pros, Cons and How to Choose
A no-nonsense comparison of modern AI-built websites and the WordPress + Elementor stack - speed, cost, control, SEO and the honest trade-offs of each.
·7 min read
Opinion / Build vs BuyAI Custom Functionality: Why Pay for Third-Party Apps When You Can Build Your Own?
Subscription apps are a tax on businesses that haven't been built yet. With AI, custom-built features that fit your exact workflow are now faster and cheaper than ever.
·6 min read
Guide / ProductionAI Websites Beyond the Basics: Custom Domains, DNS, Email, Search Console, GA, GTM & SEO
What it actually takes to put an AI-built website into production - custom domains, DNS, branded email, Search Console, GA4, GTM and a real SEO foundation.
·9 min read
Playbook / ContentAI Content Creation: Top 10 Tips for Successful Results
Ten field-tested rules for getting real, on-brand, usable output from AI content tools - prompts, voice, structure, fact-checking and the workflow we use in the studio.
·7 min read
Opinion / BrandAI Poster Design: How Perfect Food Photography Is Turning Customers Off
Hyper-real AI food imagery is everywhere - and customers are starting to switch off. Why authenticity, texture and a little bit of mess now outperforms the perfect plate.
·5 min read
Guide / AI searchGenerative Engine Optimization (GEO): A Practical Guide to Getting Cited by ChatGPT, Gemini & Claude
How to structure your website, content and entity data so that LLMs confidently summarise and cite your brand. The playbook we use on every new build.
·8 min read