Journal

Field notes on AI-first web design.

Guides, playbooks and opinion from the studio. Practical writing on generative engine optimisation, modern build stacks and shipping websites in days, not months.

Guide / AI search
12 Mar 2026·8 min read
Generative Engine Optimization (GEO): A Practical Guide to Getting Cited by ChatGPT, Gemini & Claude
How to structure your website, content and entity data so that LLMs confidently summarise and cite your brand. The playbook we use on every new build.
Read the guide

Field notes on AI-first web design.

Generative Engine Optimization (GEO): A Practical Guide to Getting Cited by ChatGPT, Gemini & Claude