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Field notes on AI-first web design.

Guides, playbooks and opinion from the studio. Practical writing on generative engine optimisation, modern build stacks and shipping websites in days, not months.

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Opinion / Build vs Buy
15 Jun 2026·6 min read
AI Custom Functionality: Why Pay for Third-Party Apps When You Can Build Your Own?
Subscription apps are a tax on businesses that haven't been built yet. With AI, custom-built features that fit your exact workflow are now faster and cheaper than ever.
SaaSBuild vs BuyCustom FunctionalityAI Dev
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Occasional, practical field notes on AI-first web design, GEO and the modern build stack. No spam, unsubscribe any time.

Field notes on AI-first web design.

AI Custom Functionality: Why Pay for Third-Party Apps When You Can Build Your Own?

New posts, straight to your inbox.